Earch Engine Optimization (SEO) is the process of improving the visibility of a web site or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. In fact, many SEO "experts" promise to get your website on page 1 of Google but all they do is run an Adwords campaign which puts your website advert on page 1 as long as the money flows. For visitors to find your website via a search engine it is advisable that we carry out at least level 1 SEO.
For a website to be effective it must be highly visible, it must be relevant and user-friendly and must guide visitors through conversion paths. We are always in the fore front when it comes to implementing new technologies and researching new development techniques. A good web design company should do this as a standard practice when designing websites. Major search engines need to know that your website exists, and what your site is all about.
The purpose of SEO therefore, is to optimize your website in a way that your website is favourably considered by the search engines such as Google. From there the term SEO (Search Engine Optimization).Other forms of search engine marketing (SEM) target paid listings. In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine.
We use various methods to ensure that the major search engines find and index your pages correctly. Even if you have exceptional web design, you still need search engine optimization to ensure search engines index and rank your site. As the Internet grows and browsers become more advanced, it's important to work with a company that has the flexibility and experience to stay ahead of the game. We do this for free and is included in all our website design packages.
The search engines also need to make sure that when they direct a visitor to your site, the visitor will receive the information they're looking for. SEO involves preparing your website for search engines to index the website correctly. This really defeats the purpose of SEO and is actually misleading as to the service being offered. As an Internet marketing strategy, SEO considers how search engines work and what people search for.
Online marketing strategies have been forever changed by the evolution of search engines which now direct the majority of traffic on the Internet. Once we have completed the graphic design of your website, we convert the design into a fully operational web page, or with other words: we bring it to life. This phase we call the "programming" of your site. Seo in sri lanka started out as an idea. I saw the need for small businesses' exposure, their own branding and without breaking the bank getting you closer to the customer.
There are various steps that need to be taken in order to ensure that firstly, the search engine knows you exist, and secondly, to rank your site highly in order for it to be displayed within the first page of the search results. All businesses need an online presence to be successful in today's digital economy. To other folks, it is some magical formula that makes Google love your website and in doing so your website will jump in front of anybody doing a random search.